October 18, 2019

Subway is jumping on the faux-meat bandwagon with a Beyond Meat meatball sub

  • Subway announced it is rolling out the the Beyond Meatball Marinara sub at 685 locations in the US and Canada in September.
  • The sandwich swaps Subway’s classic meatballs for a vegan plant-based alternative made by Beyond Meat.
  • Beyond Meat has penned deals with chains including Dunkin’, Del Taco, and TGI Fridays.
  • Visit Business Insider’s homepage for more stories.

Beyond Meat’s restaurant chain takeover continues with a new Subway partnership.

On Wednesday, Subway announced it is rolling out the Beyond Meatball Marinara sub in 685 locations in the US and Canada for a limited time starting in September.

The Beyond Meatball sub is a variation on Subway’s classic sandwich with the same sauce and cheese. However, it uses the Beyond Meatball, which was created by the plant-based “meat” maker exclusively for the sandwich chain.

“Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds,” Len Van Popering, Subway’s chief brand and innovation officer, said in a statement.

Beyond Meat has announced deals with chains including Dunkin’, TGI Fridays, and Del Taco.

“It’s not that interesting to me that really rich people eat super healthy food. It’s not moving the needle,” Beyond Meat CEO Ethan Brown told Business Insider of the company’s work with restaurant chains.

Subway has also recently announced new deals with high-profile brands. In the last month, the sandwich chain has launched Halo Top milkshakes and rolled out King’s Hawaiian bread at Subway locations.

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